The site is located in the Milliaires district in the North-West of the municipality of Beaucaire
It is bordered by Avenue Avitus to the East and by Chemin des Romains to the South
The shopping center Les Milliaires consists of 3 buildings and a central parking area
The commercial activity park FORUM in Beaucaire suffered from a lack of attractiveness and attendance linked to insufficient marketing and visibility and outdated architecture
For this reason we were commissioned in order to allow a commercial revitalization
The objectives of the renovation of the commercial activity park FORUM focused on
– improving accessibility and vehicle circulation on the site to better capture the flow linked to CARREFOUR located to the North of the park
– enhancing the customer journey from the entrance of the site to the shop windows
– improving parking and customer access to the shops
– improving pedestrian circulation along the shops and between the 3 buildings
– improving the visibility of the signs and shop windows
– renovating the façades outdoor spaces and signage








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Client
LA FRANCAISE SELECTINVES
Program
Renovation of a commercial center
Surface area
15 000 m²
Schedule
2019–2021
Mission
Full mission + OPC
Cost
3M €